The background
thefitmap.co.uk has been a mainstay for health and fitness resources on the
internet since 2000.
Since being introduced to TheHealthFinder Ltd Group's family of online
properties, thefitmap has undergone radical changes both in its offerings of
content and online services, and its back-end capabilities.
Supported by a powerful, robust database system and custom built management
software, the entire team at thefitmap are able to control every aspect of the
site in accordance with their roles within the organisation.
The management suite provides a full CMS (Content Management System) which
supports templates, code snippets, time-based publishing and seamless
integration of static and dynamic content for faster page execution. Other
features include location based directory membership facilities for health
clubs and personal trainers (among many other health and fitness related
directories) registered with the site. Other revenue streams are also
available through premium membership services, ad and banner management
modules and a rich, customisable set of XML integration tools for incoming
and outgoing feeds. All of these are managed easily through the comprehensive
CRM (Customer Relationship Management) system, bringing site activity,
directory listings, campaigns and invoices together in one place.
