Extra revenue
Add additional revenue to your business using pay per click advertising.
Our team are able to set up and sustain an efficient pay per click campaign,
which when managed correctly can be a lucrative move for your business.
Generate ads which relate to your page and site content, while seeing a return
every time a link is clicked. Let your visitors do the work for you. Providing
data relevant to subjects they are viewing not only enhances their experience,
but you get a monetary reward for doing so.
Tracking ad campaigns
The level of detailed information that is measurable in pay per click
advertising is significantly higher than most other types of advertising.
For this reason, we are able to manage and track your return investment on an
ad campaign, in order to establish which ads are generating your business
sales or leads and assess their worth. Pay per cost advertisers pay a
commission fee even without purchase, so it is important to keep an eye on
your conversions rather than clicks, which means monitoring the amount of
clicks that result in a profit. This is where we can help you. At the crux of
a successful campaign is efficient management.
Google AdSense™, Yahoo!® Search Marketing (formerly Overture), Vibrant™/IntelliTXT and more
There are two types of pay per click campaigns, distinguished as
contextual; where programs such as Google AdSense™, Yahoo!® Search
Marketing (formerly Overture) and Vibrant™/IntelliTXT decide on
contextually relevant adverts to be displayed on a publisher's site. So, if a
visitor is viewing a page about travelling to America, ads relating to flights,
hotels and insurance may appear. The other type is keyword advertising, which
is most commonly seen as sponsored links generated by keyword searches. So,
when particular words are searched via a search box, several sponsored links
or advertiser links appear alongside or above the organic results. Both these
partnering options help target users while increasing their experience.
XML, JavaScript or direct Application Programming Interface (API) integration
Our skilled developers are able to integrate a pay per click system within
your site and monitor its progress through various channels. For example,
Google and Yahoo!® Search Marketing have Application Programming
Interfaces (API) which allow organisations to directly integrate the pay per
click engines into their existing systems. API integration facilitates the
automation of common tasks and simplifies management of a large number of
keywords. As well as the JavaScript used by Google Adsense™ we can
incorporate CPC and PPC feeds, manipulating XML data. We take the standardised
data in the form of an RSS (Really Simple Syndication or Rich Site Summary)
feed, or other popular syndication type, which allows greater flexibility and
control over how the content is displayed and then effectively integrate it
with your existing website.
Our developers can build truly bespoke solutions allowing you to collate
data on your own terms, in your own way. Compare your completely customised
statistics with those of the advertising partner, clarifying the legitimacy of
where your money is being spent. Enjoy an application which offers you more
than just figures. A system that not only evaluates but provides in depth
analysis of your data and suggests the best ways to proceed based on the
findings. Take advantage of intelligent, intuitive and helpful solutions that
drive performance and revenue, keeping your business at the forefront of the
market and in the best position to help, and benefit from, your customers.
Feel free to ask
For more information about CPC and PPC please
contact us.
