Web development Harnessing the power of the internet

Web development

Harnessing the power of the internet

There is simply no doubt about the massive impact of the internet on the world. The concept of the World Wide Web gave businesses and consumers alike the ability to communicate and exchange information without the physical limitations of distance.

Pasilda began with web development. It is our passion for producing online software to the highest standards and with the most robust technologies that continues to drive us today. All of our developers are masters in their fields, with over 15 years experience in web development, and counting! We truly subscribe to the belief that being an expert starts with the knowledge that there is always more to learn; which is why we are committed to continually improving our skills and actively encouraging our clients to employ the latest advances in online technology.

The browser

From humble beginnings, the common web browser has meant that standardisation across operating systems is now achievable; where previously separate versions of the same application had to be re-written for each platform.

Specialists in all of the browser-based languages, our developers all write the presentation layer of all of our online applications with raw or hand-coded HyperText Markup Language (HTML), cascading style sheets (CSS) and ECMAScript (more commonly known as JavaScript). Our developers are as able to write code in a simple text editor, such as Notepad, as they are in any of the industry's go-to web development tools, such as Adobe® Dreamweaver® or Microsoft Visual Studio®. Whether your audience uses Microsoft Internet Explorer®, Mozilla FireFox®, Google Chrome™, Opera, Apple Safari® or even mobile platforms, we can ensure your browser-based application looks and operates in exactly the way you would expect.

In more recent years, HTML has been reformulated within the structure that defines XML, and has become eXtensible HTML (XHTML); providing more standardised and reliable alternative to HTML. Using XHTML as a base for many of our web applications, we have been able to offer our clients richer and easier ways to capitalise on their investment in bespoke software from Pasilda, such as hybrid languages for their CMS or rich syndication through XML and RSS.

Furthermore, modern browsers have now embraced HTML5 and CSS3, allowing us to do more with your bespoke web site.

  • HTML5
    HTML5 provides richer and easier integration with multimedia elements like audio and video as well as support for more descriptive, semantic markup. This means that the code used to mark up (or lay out) your web site's pages is simpler and describes the content of each section on the page, which is great for search engine optimisation (SEO).
  • CSS3
    CSS or cascading style sheets are the visual guidelines for the browser. With CSS3 it is now possilbe to easily control many visual effects which may have previously been only possible with the use of complex code, images or third-party browser plugins, like Adobe® Flash®. Now with CSS3, lots of visual effects can be achieved with relative ease, from shadows and rounded corners to scaling and 3D transformations, all with animations and transitions! Custom web fonts can now be transmitted with your web site's CSS (as opposed to relying on the fonts installed on the end-user's device), giving web designs a new degree of flexibility. To add to this flexibility, CSS can now be targeted to specific screen sizes and/or device types, giving rise to responsive web design; where a web page can change it's layout and appearance depending on the device viewing it.

The three pillars of delivering the internet to a user interface (HTML, CSS and JavaScript) can be combined and extended to form what is described as Dynamic HTML or DHTML. Using JavaScript to control HTML elements and their related styles through CSS means that the interface first presented to a browser may alter itself over time or in response to a user's actions. As a very simple example, the ever popular image rollover - an image that changes as the mouse is passed over it.

Further extensions of JavaScript have lead to an explosion of capabilities; from powerful helper libraries like:

  • jQuery
  • script.aculo.us, and
  • Dojo
to more specific technologies like:
  • the JavaScript server, Node.js
  • the application toolkit, AngularJS, and
  • the "real-time" communication library ASP.NET SignalR
to name just a few.

Now commonplace in moder broswers and many internet applications, Asynchronous JavaScript and XML, or AJAX, is the programming model that has arguably transformed the web and much of the software running on it. AJAX enables modern browsers send and receive data without refreshing the entire page. Combined with DHTML, AJAX can process the user's action, contact the web server and display the response - all without the need to rebuild or reload the page. This has meant that web applications can now offer an immersive user interface, similar to that of desktop software or a tablet or mobile app.

The server

Whilst the browser presents an application's interface to the user, the server runs the functionality behind the scenes.

Using the Microsoft tool set, we usually recommend new build projects take advantage of the latest .NET framework. ASP.NET is the web server arm of the .NET framework and offers vast capabilities for building any type of custom web software, including:

  • ASP.NET web forms
  • ASP.NET web pages
  • ASP.NET web API
We are constantly pushing our development forward to keep abreast of evolving technology, and where viable, try to be early adopters of each new, stable release of the .NET framework.

The ever-advancing .NET framework provides capabilities for rapid development of n-tier applications, using an object-oriented programming model which ensures our applications are fast, secure, reliable and scalable. Using the .NET framework, the Microsoft Windows Server System™ and Microsoft Internet Information Server (IIS) we are able to achieve all the needs of our clients through the software we produce.

We have also worked on existing systems and integrated some of our new build projects into systems outside of the scope of the Microsoft tool set. Our developers have the combined experience to program in almost any language. We have built applications from the ground up as well as amending existing software written other popular programming languages for the web, such as PHP, ColdFusion, Perl, Java and the Java Server Pages programming model.


The internet has proven to be a melting pot of technology with an unstoppable momentum that is continuously forcing the expansion of technological capability and the operations of businesses across the planet. It is, and always has been our intention to stay at the forefront of this growth in order to be able to offer the latest technological advantage to our clients.

We are currently exploring the potential of Microsoft Silverlight™, eXtensible Application Markup Language (XAML) and XAML browser applications (XBAP) for inclusion into our offerings for web application development. These relatively new technologies promise advantages in rapid development and an even greater depth of user interface functionality as well as integration with server-side programmable components. Watch this space for further developments!

Feel free to ask

For more information about web development please contact us.